“Zero party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.” #DataPrivacy
https://t.co/CcjJ7A5wWp
“Zero party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.” #DataPrivacy https://t.co/CcjJ7A5wWp
— Jott-Eeh (@JottEeh) July 26, 2021